It sure feels like every time we as marketers and business owners think we have our Facebook marketing strategy figured out, a major algorithm change is announced or a new tactic becomes the latest trend.
Over the years, we’ve learned that the best way to reach our audiences on Facebook is to study the data, experiment constantly, be open to learning, and take a growth mindset.
When a business doesn’t really know who actually makes the purchase decision for their product or service, they don’t know who their audience is.
Without understanding that audience, odds are slim that the content being posted will resonate with them. If the target customer isn’t something a company can rattle off the top of their head, then it’s important to do a quick analysis of who has purchased their product and why.