Pinterest ads, or Promoted Pins, generally work best for merchants who run stores in those industries that dominate Pinterest feeds to begin with:
- Home decor
- Handmade goods
But this doesn’t mean that only businesses within these verticals can rock Promoted Pin campaigns and see great results. Instead, it may require fine-tuned targeting or a more creative angle. I’ve seen great ads from companies in the education, photography, and even marketing industries.
Promoted Pins absolutely can and do work for businesses with products and services that are a good fit for the platform.
Keep in mind, however, that even organic content on Pinterest can have a lot of sales potential—93% of pinners say they use the site to make purchasing plans and research products, and 40% of users have a household income of more than $100k, so they have quite a bit of spending power.